03 产品销售（4 / 11）

capaign [k?&039;pe] n 运动；战役；竞选运动；v 参加竞选，从事运动

2 perforance [p?&039;f?:?ns] n 表演；实行；履行；性能；本事

3 bang [b??] n 猛击，猛撞；砰砰的声音；劲儿，活力

4 buck [b?k] n 钱；雄鹿，雄兔；v（马等）猛然弯背跃起；闲谈；吹牛

5 skeptical [&039;skeptik?l] adj 怀疑的

6 nerate [&039;d?en?reit] v 产生（光、热、电等）；发生，引起

7 glossy [&039;gl?si] adj 光滑的，有光泽的；浮夸的；n 有光纸印刷的杂志

小贴士

advertisg odern ciety

advertisg is the ost iportant ans of prootg besses and the products they anufacture it&039;s ed throughout the world a well-ed for of advertisg is the e of upons that are found national agazes and local newspapers an dividual store owner ay cde a upon his local advertisg the ctors are vited to clip the upon and brg it to the store to receive a free gift or a reduced price on rchandise this is particurly popur becae the rchant can easily assess the effectiveness of his advertisg by keepg track of the nuber of returned upons the ss dia ed cde agazes, direct ail, radio, television, billboards and newspapers

现代社会中的广告

广告是宣传企业、推销企业产品的最重要的手段。全世界都在用广告。一种常用的广告形式是送优惠券，这种优惠券登在全国性杂志和地方性报纸上。个体店主可以在当地广告中加入一份优惠券，邀请公众剪下优惠券并凭券到商店领一份免费礼物或购买减价商品。这个方法很流行，因为店家通过回收的赠券数量就可以很容易地评估广告的效果。可以应用的大众媒体包括杂志、直接邮寄、广播、电视、广告牌和报纸等。

绝妙广告语欣赏：

1 engeered to ove the huan spirit

人类精神的动力。（梅塞德斯——奔驰）

2 good to the st drop

滴滴香浓，意犹未尽。（麦斯威尔咖啡）

3 take ti to dul

尽情享受吧！（百事可乐）

4 poetry otion, dancg close to

动态的诗，向我舞近。（丰田汽车）

5 thk outside the box

不同凡想。（苹果电脑）

6 fresh-up with seven-up

喝七喜，冰爽一下。（七喜）

7 jt do it

只管去做。（耐克运动鞋）

8 a kodak ont

就在柯达一刻。（柯达胶卷）

怎样销售最给力

dialogue

john sith has been shanghai for o years he is 28 and still sgle he has no apparent liabilities jane kant is an surance saleswoan and wants to persuade john to buy surance for hiself

约翰·史密斯来上海已经两年了，是一位28岁的单身人士，并无明显的负担。简·康德是一名保险推销员，她想说服约翰给他自己买份保险。

jane: r sith, i&039;ve prepared a proposal for you aordg to your